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The Guitar’s Dress
150 150 Vivek Jayaram

By Vivek Jayaram vivek@jayaramlaw.com   In a moment of weakness at this year’s International Trademark Association’s Annual Meeting (“INTA”), I snuck off to one of Seattle’s many eclectic guitar shops and bought a Fender Thinline Telecaster that I have had my eyes on for some time now. Walking around the shop I noticed a number of guitars whose body resembled…

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Hashtags and FTC Endorsement Guidelines
150 150 Johanna Hyman

By Johanna Hyman johanna@jayaramlaw.com   You’ve seen it a million times. #sponsored #ad #partner. What does it mean and why do your favorite celebrities and other influencers muddy up their social media posts with these seemingly silly hashtags? Because they are required to so by the Federal Trade Commission. The FTC’s Endorsement Guides provide that if there is a “material connection”…

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Common Law v. Registered Trademark Rights
150 150 Doni Robinson

By Doni Robinson doni@jayaramlaw.com   What rights does a registration get me? And what happens if I don’t have a registration? Of course it goes without saying that obtaining a trademark registration in invaluable. But what exactly does that registration grant you? A trademark registration grants the owner the exclusive right to use a mark as it pertains to specified…

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6 Reasons to Incorporate Your Corporation or Form Your LLC in Delaware
150 150 Abe Wehbi

By Abe Wehbi abe@jayaramlaw.com Founders, you may be wondering why more and more businesses are incorporating or forming in Delaware over any other States. Unless you are familiar with Delaware corporate law, these advantages are nuanced and often overlooked. As such, here are 6 reasons to incorporate your corporation or form your LLC in Delaware:   Startup Costs are low.…

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Notes for Founders: Should You Use an NDA with Investors?
150 150 Wendy Heilbut

By Wendy Heilbut wendy@jayaramlaw.com   Here’s a scenario: You’ve come up with an incredible idea, sure to be a unicorn within record time. It’s the idea of the century! You’ve even made progress – built something technical, made in-roads with clients, gotten an A+ team of advisors, and brought on a co-founder. You’re finally ready to hire a few employees,…

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The Blurred Lines of Sampling in Music, or, Can It Be All So Simple?
150 150 Brett Manchel

By Brett Manchel brett@jayaramlaw.com   Trivia question: what do Cardi B and Barbra Streisand have in common? Besides both being successful women in the music industry in their own right, you might think not much. But how’s this for a history lesson: Start with the song The Way We Were (from the 1973 movie of the same name), written by…

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IP & Legal Issues in Fashion Collabs
150 150 Vivek Jayaram

By Vivek Jayaram vivek@jayaramlaw.com   The most sought after piece of men’s footwear this past year was undoubtedly Virgil Abloh’s Off-White collaboration with Nike, in which the then upstart designer (now Creative Director for Louis Vuitton) reimagined classic Nike sneakers in a way that has now become Off-White’s calling card: reimagining familiar pieces of clothing or footwear with an inspiration…

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Client Spotlight: Alex Mustonen, Snarkitecture
150 150 Vivek Jayaram

In this month’s Client Spotlight we talk with our longtime friend and client Alex Mustonen, co-Founder of Snarkitecture, one of the world’s most original design studios. Since 2013, our firm is grateful to have worked with Alex and his team on a number of exciting projects around the world, from the creation of “The Beach,” an interactive architectural installation designed…

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409A – What is it, and When is it Needed?
150 150 Abe Wehbi

By Abe Wehbi abe@jayaramlaw.com   Founders, as you continue to grow your companies, it is time to get familiar with 409A Valuations. No, it is not just a series of numbers followed by a random letter; it is actually a term of art developed by none other than the Internal Revenue Service. A 409A Valuation, as defined so eloquently by…

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Protect your Brand with Amazon’s Trademark Registry Services
150 150 Doni Robinson

By Doni Robinson doni@jayaramlaw.com Successfully obtaining a federal trademark is a crucial and imperative step necessary to protect your brand.  However, if you’re a trademark owner selling your goods on Amazon, you should take advantage of Amazon’s ancillary protection mechanism. Amazon Brand Registry affords private sellers with registered trademarks a variety of protections. These protections include preventing counterfeits from being…

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