1. So, tell us a bit about yourself and how you got to be here, doing what you do?
I’m a creative at heart and a self-proclaimed “culture-head”. I started my career in big law, but I always knew I wanted to work with creatives – artists, talent, designers, tech startups, new media, etc. – things that touch my day to day life. I also love meeting new people and new businesses/brands so when the opportunity to work at JL came up, I knew it was a great fit. Then I met Vivek and we literally love all the same things and it felt like a move I couldn’t pass up.
2. Your first impressions of Jayaram?
It is unlike any place I have ever worked. I joined during the pandemic, so I haven’t met most of my colleagues in person, but everyone has been so welcoming virtually.
3. Which innovations in your areas of expertise will have the biggest impact on your work?
Augmented and virtual reality are going to change the media and entertainment landscapes in ways we haven’t even imagined with the rise of 5G networks and the new stay-at-home/ work-from-home/ everything-at-home reality the world is facing. The art market is also shifting; artists want to do more a gallery show. We are going to see a rise in editions and accessibility in the art world.
4. What new trends or innovations in media and entertainment can we expect in 2021?
Digital Ad spending is already up, but I think we will continue to see incline. We are also going to see new ways for talent to approach sponsored content. I rep influencers and creatives who have been talking about change for a while, but I think the days of holding up Sugar Bear hair gummies in a #ad photo are coming to an end.
5. It’s been a tough year, but what pluses are you taking from 2020?
A new job with fantastic co-workers and a new apartment (I just moved).
6. Tell us about someone who changed your life for the better.
My former boss and current friend/mentor – Patricia Suh. She’s now the Global Head of Legal for Bloomberg Media but we met in 2014 when she hired me to be her paralegal at NBC. She has taught me so much and helped me along my career in ways I can never repay her. She always tells me how it is – everyone needs someone like that in their life. We also have matching lightning bolt earrings – she gave me mine for law school graduation.
7. If you could give your younger self a piece of good advice, what would it be?
Slow down. You’ve got time. Cue Billy Joel’s “Vienna”.
8. What’s on your Christmas list? And what are your plans for the holidays?
I haven’t made any Christmas plans yet because of COVID, but I am eye-ing a Daniel Arsham Brillo Box edition.
9. What is the one item of clothing you are/were most fond of, and the one thing you wish you’d never worn?
I’m a big sneaker head/ shoe girl – my prized possession is my pair of Murakami Vans. I had bright silver tall Hunter boots in high school that I still have nightmares about.
10. Movies. Arthouse or blockbuster?
Both – I love the Coen brothers and animated movies. I hope Spies in Disguise gets nominated for an Oscar.
11. Fashion. Spring/Summer or Fall/Winter?
Fall/Winter – I love a good turtleneck.